Richard Branson: Sanctions over Crimea

Posted: Planet News Date: 2014-03-18 08:14

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The US and EU must treat the situation in Crimea with a real sense of urgency, as Russia continues to intervene in Ukraine.

As well as politicians, business leaders also need to stand up for Ukraine. One important area to focus upon is clean energy. We should all be converting more quickly to clean fuels. As the political reaction in Crimea has shown, we rely too heavily on Russia for energy supplies.

Being in a position where every country is able to operate at 100% capacity, while not relying on Moscow for energy supplies, would be beneficial – especially if this change enabled us to put a greater emphasis on clean energy. We need to ensure that future European generations will be able to get clean energy supplies from the US and elsewhere without being in danger of being held to ransom by Russia.

Business leaders and world leaders must take the situation in Ukraine very seriously indeed. I’ve read several articles suggesting China’s economic slowdown has far wider implications than the crisis in Ukraine. I disagree – Ukraine needs everyone’s urgent support to help restore true democracy.

Richard Branson

Source:  virgin.com