Jeffree Star / Instagram: @jeffreestar

Luxurious villas in the most expensive neighborhoods of Los Angeles, fast cars, designer clothes and trips around the world. For many of us this sound  like a dream, but such life is true for those popular on “Youtube”. Sure, this kind of life is often darkened by  scandals, the mistakes from the past, the lack of privacy, and the eyes of adoring fans that follow 24-hour per day. Nowadays, to become social media sensation seems easy, all you need is webcam and internet, everyone wants to become famous and rich, but many are simply drowned in a sea of repetitive content and uncertainty, and becoming steadily popular or even establishing themselves at the top of the “Youtube” piramide is really hard work.  Every day, new faces are added to the platform, and experienced ones can only expect successful algorithms and an influx of new fans. But there are personalities who, at least for the time being, have nothing to worry about . One of them is  cosmetics company mogul and creator Jeffree Star, whom some adore, others hate, but everyone has something to say about him.

Beginning of the career in music industry

Jeffree Star started his career on the now almost dying social platform “MySpace”. At that time, he was a successful musician and sought to promote his music through social networking. Back in 2006, he became the most followed person on “MySpace”, and in 2009, released his first studio album, “Beauty Kills”, featuring songs by well-known rapper Nicki Minaj and singer Kesha. The album was not harshly  criticized by the critics,  fans liked the tracks, and he went on several world tours. In 2010, Jeffree signed with “Konvict Muzik” recording studio, whose founder Akon described  Jeffree as “the new Lady Gaga,” and so the work of the second album was begun. However, the album was never released  and Jeffree himself disappeared from the horizon of the music world in 2013. At that time  probably nobody expected him to start a cosmetics company in a few years, which would later become known as an industry name and become a million-dollar empire.

 

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Foundation of  “Jeffree Star Cosmetics”  and career on “Youtube”

Jeffree began his “Youtube” career with videos of makeup lessons and reviews, but with the launch of “Jeffree Stars Cosmetics” in 2014, most of the channel was self-promo. He himself stated that he had invested all in this line of cosmetics and, in the event of a failure, he would have had to go back to work at the mall where he worked as  a teenager. At the time, Jeffree was good friends with model and tattoo and makeup artist Kat von D, who helped promote the upcoming cosmetics line. The first try was enough as  everything was sold out. According to the developer himself, his makeup line today is worth more than $ 150 million a year, not only lipstick, but also shadows, contouring pallets, powders. While Jeffree’s majority of assets come from a cosmetics company, a significant portion of his money comes from “Youtube”. He has more than 15 million followers and is one of the most followed channels on “Youtube” and the second most followed makeup artist on the platform. He also had spoken  on investing in a marijuana business and assets in various locations around the world. One can only speculate whether almost unlimited financial resources encourage Jeffree’s somewhat extravagant behavior.

 

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Life from a movie scene

Jeffree and his boyfriend Nathan live in a $ 3.6 million villa in Calabasas, Los Angeles. The entire house is painted pink, so matching Jeffree’s bright personality. But most of the attention falls on his wardrobe and clothes. The creator has always been characterized by a very specific and distinctive style and a love for designer pieces. A few months ago, he showed his  wardrobe to the world in one of  his “Youtube” channel’s video. The wardrobe set in a basement, protected by bulletproof steel, fingerprint and vision scanners and armed  guard stays there all day long. It’s probably worthy as  star’s weakness is Hermes handbags, and the most expensive in its collection is as much as $ 379,000. So it is not surprising that the protection is extremely strong.

 

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Money is everywhere

Not only does Jefree love spending money on herself, but he does not shy away from pampering his life partner. Jeffree himself has an extensive collection of cars including Tesla X, Lamborghini Huracan, Rolls Royce Wraith. Recently, it was with the car,that he also surprised his boyfriend Nate, who was handed a bright green Aston Martin Vantage worth $ 155,000. This whole event was, of course, filmed and posted to “Youtube”, which received over 9 million views. However, sometimes the cosmetic mogul does something extremely reckless. A week ago, while flying with his team from Europe back to America, he lost almost all of his checked-in luggage, and one suitcase contained an extremely rare Hermes Birkin handbag worth $ 6,000. Jeffree shared this message on his “Twitter” account and promised to vlog the return of the items if they reach him again. He kept his promise, things did returned, and their comeback video received over 8 million views. Jeffree Star himself admitted on his “Twitter” that he acted recklessly in leaving valuable items in checked-in luggage.

 

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Feuds with celebrities

As you can see, Jeffree is an extremely bright and eccentric personality with so many famous and popular friends, as well as  enemies. Here’s the latest quarrel with Lady Gaga, of all people. Lady Gaga herself has recently been immersed in cosmetics and is expected to launch her line, “Haus Labaratories” , in September this year.  Jeffree Star criticized that cosmetics are already available for pre-order, though they won’t reach customers until the fall. Many Lady Gaga’s fans attacked the cosmetics mogul and he had to apologize, though he hadn’t given up on his opinion. He did not shy away from expressing dissatisfaction with Kylie Jenner’s line of cosmetics, but this year’s biggest quarrel was with another cosmetic artist and developer, James Charles. The Tati Westbrook and James Charles scandal has become almost the biggest “Youtube” drama this year. Jeffree has supported Tati’s side, repeatedly prompting rumors of James’ allegedly aggressive interactions with guys, grooming of heterosexual guys and generally horrific behavior. In the wake of the scandal, Jeffree posted a video saying he was not planning on engaging in this type of controversy anymore. This is typical creator’s reaction – a quick retreat, but controversial situations or shadows from the past cannot be avoided.

 

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Jeffree is also often criticized for reckless shopping and spending, especially now that most are trying to life less waste lifestyle. But so far, scandals do not seem to be destroying the empire he has created, but rather boosting popularity and sales, which he has always sought for.

 

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The world of “Youtube” stars is much more complicated than it may seem at first glance. Fans and followers only see a small fraction of real life snippets, but past mistakes, reckless behavior or words quickly catch up and become headlines in magazines. Looking at specific personalities, it becomes clear that quick and unexpected fame, money and popularity, even though they create a certain image, do not fundamentally alter a person’s character, and if they do, certainly not for the best.

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